WhatsApp Marketing: Definition, Tips, and Examples
WhatsApp Marketing: Definition, Tips, and Examples
Blog Article
What makes WhatsApp marketing so powerful? It’s arguably the most direct form of customer communication, has an audience of over 2 billion active users, and boasts open rates of up to 98%.
With stats like that, your business should without a doubt consider using WhatsApp for marketing purposes. Using the messaging app can help you reach a larger audience, improve customer experiences, and ultimately drive sales.
But how does it work?
Using WhatsApp as a marketing tool may be unfamiliar to many. After all, it’s fairly new to the digital marketing scene and is UK WhatsApp Number List primarily known as a messaging platform for individuals.
Lucky for you, this article breaks down all the moving parts of WhatsApp marketing for businesses, gives you some handy tips and tricks, and even showcases some example WhatsApp campaigns.
For starters, WhatsApp is a free mobile messaging service connecting people around the world. The application is available on both Android and iOS and allows users to message and call friends and family, no matter the type of device they have.
WhatsApp has become extremely popular, with over 2 billion active users worldwide. Part of what makes it so attractive for individuals is that it sidesteps hefty SMS fees when communicating internationally, making it ideal for those with contacts overseas. As well, it keeps all your messages, group chats, voice calls, and video calls in one place.
To set up a personal account on WhatsApp, all you need to do is download the app from the App Store or from Google Play.
In-app prompts will ask you to enter a phone number (not already associated with an existing WhatsApp account) and choose a name.
From there, you’re pretty much good WhatsApp Number Database to go! WhatsApp Messenger is extremely intuitive and can be set up in a matter of seconds.
To use WhatsApp on your computer, simply download the desktop application then use your mobile phone to scan the QR code it displays to link your account.
Broadly speaking, the term “WhatsApp marketing” refers to any marketing or promotional activities that take place on WhatsApp. Typically, marketers use WhatsApp Business and WhatsApp Business API — two interfaces separate from Whatsapp that allow you to manage conversations with your audience.
While you could technically send marketing campaigns using your personal WhatsApp number, it’s not recommended. You’ll likely run into issues with sending to large numbers of contacts and won’t have features essential to WhatsApp advertising like welcome messages and metrics.
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